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Headings

Effective headings are recognizable immediately, and help readers understand the flow of content on the page.

How to Use​

  • employ visual contrast to make headings stand out. Headings need to appear separate from the rest of the content on the page
  • size matters: Headings should be big
  • use headings as titles. If we’re labeling a section of a website, the heading serves as the title for the section
  • be concise. Keep headings short. In some cases, it’s even okay to drop articles like “the” and “a,” as they can be assumed
  • not all headings should be bold