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Image

Images must have natural snapshots that show unique situations.

Do’s​

  • use stylistic tools such as light, perspective, color, focus and composition to tell stories that are authentic and believable.
  • the content of the photographs should be positive, optimistic, natural, realistic, warm, and welcoming. Framing should be playful and feel spontaneous
  • use image copyrights to be respectful of the author’s ownership rights

Don’ts​

  • do not use images that are too dark or do not have enough contrast
  • do not use overlaying gradients
  • images that are too static or that appear too symmetrical should not be used
  • do not use images that are over exposed or over saturated